Brand identity, fintech website and escrow platform for a modern African payment network.
✓
Funds released
Seller paid in 3 seconds
Logo · 02 / 08
A point where two sides meet.
An open A built from two converging strokes: buyer and seller. They meet at a single green point, the moment trust is verified. The same dot becomes the apostrophe in the wordmark.
Corner radius 28% · stroke 6.5 / 64
Afa'a Pay
Afa'a Pay
Colour & typography · 03 / 08
Black, white, one electric blue.
Ink#05060A
Trust Blue#2F5BFF
Deep Indigo#3A2FD8
Verified#2EE59D
Paper#F4F5F8
Held#FFB84A
Blue is the brand. Green is reserved for one meaning: money verified, released or safe. Amber means held or disputed; red means refunded.
Display · Sora
Aa. 782
Funds held until delivery is confirmed.
Text · Inter
Afa'a Pay holds the money until the deal is done. Sell, buy and contract without gambling on a stranger. Numbers always use thin spaces: 1 250 000 XAF.
In escrowReleasedDisputedRefunded
Fintech website · 04 / 08
A landing page that sells safety.
Escrow flow, trust score and mobile payments explained in one scroll, with pricing and a security page that earn the sign-up.
afaapay.com
afaapay.com/pricing
Platform UI · 05 / 08
A working escrow platform, not a mock-up.
Milestone deals, signed contracts, a wallet, disputes and a mediation desk, all running in the browser.
app.afaapay.com
DashboardWhat needs your action, at a glance
app.afaapay.com/deal
Milestone escrowProof, approval and auto-release per milestone