Websites & apps

Afa'a Pay

Brand and working website for a payments company.

What we did: Brand Identity / Fintech Website / Dashboard UI / Product Build
Year: 2026

The challenge

Informal commerce across Africa runs on "trust me": buyers pay strangers up front, sellers chase invoices, and disputes have no referee. A payment brand here has to feel safe before it feels fast.

What we did

We built the identity on one idea: two sides meeting at a verified point. The logo is an open A whose strokes converge on a green dot, the same dot that becomes the apostrophe in the wordmark. Black, white and electric blue carry the interface, and green is reserved for money that is verified or released. From there we designed the landing, pricing and security pages and a functional platform with milestone escrow, signed contracts, a wallet, disputes and an explainable trust score, thumb-first for mobile-money users.

What was made

A complete brand and product system, from logo to ledger: a website that explains escrow in one scroll, and a platform you can sign in to and try as buyer, seller or mediator. Concept project; payments are simulated and all figures are illustrative.

Explore the live concept