Logos & brands

Vita House

Brand identity for a fictional preventative health company.

Client: Vita House (fictional)
Industry: Healthcare / Preventative Wellness
Project type: Self-initiated concept project
What we did: Brand Strategy / Visual Identity / Brand Guidelines
Year: 2026

The challenge

Healthcare brands default to cold clinical blue and institutional language. Vita House needed to communicate trust, warmth, professionalism and accessibility to young professionals and families, without looking or sounding like a hospital.

What we did

The identity rests on one idea: care that feels like coming home. The symbol, The Open Door, joins an arch (the house), a V (Vita: open arms and a rising shoot) and a honey sun. Warm neutrals, sage and deep moss carry the system, with clay and honey as quiet accents and no blue at all. Fraunces gives the voice warmth, Figtree keeps it clear, and every colour pairing is checked for accessible contrast. An arch-based graphic language, a custom icon set, illustrated portraits and photography direction complete the guidelines.

What was made

A complete brand system: positioning and voice, logo and lockups, colour, typography, photography direction, graphic language, iconography and applications from membership cards to signage. Self-initiated concept; Vita House is fictional and nothing shown is medical advice.