Good logos start with good questions, not good software. These are the things that help us most. You don't need all of them. 'I'm not sure' is a fine answer to any of them.
- The name, exactly as it should be written, and any tagline
- What you do and who you do it for, in a sentence or two
- Three words you'd like people to feel when they see it (trusted, playful, premium...)
- Logos you admire and logos you'd never want to resemble
- Where it will appear most: a sign, an app icon, packaging, a uniform
Why the 'where' matters
A logo that looks perfect on a big screen can fall apart as a tiny profile picture. Knowing where yours will live most often tells us how simple it needs to be.
What happens next
We come back with ideas, you tell us what's working and what isn't, and we refine from there. The more honest your feedback, the quicker we get there.
